Retail Leader · Creative Spirit · Future Fashion Merchandiser
Fashion has always been more than clothing to me. It's connection, creativity, and the feeling people take with them long after they leave a store. I'm building a career where visual storytelling and customer experience come together.
I'm an emerging visual merchandiser and luxury brand professional with a genuine love for people, presentation, and the small details that make a space feel intentional. I understand how visual merchandising bridges the gap between brand identity and customer connection. I'm finishing my B.S. in Luxury Brand Management & Marketing at Susquehanna University, where I get to pair creativity with strategy.
My experience combines retail leadership, customer engagement, sales strategy, and visual merchandising. Through management roles, merchandising projects, and luxury brand studies, I've developed a strong understanding of how visual presentation influences customer behavior and brand perception. Now I'm channeling that experience into fashion visual merchandising — and relocating to Florida, where coastal light, boutique culture, and luxury retail feel like exactly where my eye belongs. If you're looking for someone who combines creativity, leadership, adaptability, and a genuine passion for people, I'd love to connect.
Audited designer listings for accuracy across size charts, fabric detail and pricing, using Google Sheets to audit SKUs across the marketplace, and turned audit findings into actionable merchandising and creative recommendations.
Supported branch operations, fleet logistics and contract processing while growing sales through upgrades — and placed 2nd presenting a marketing campaign against competing intern teams.
Led a team of 10+, owned visual merchandising and daily operations, analyzed sales and customer insight to drive strategy, and built the genuine customer connections that earn brand loyalty.
Pairing creative instinct with the strategy behind it — digital marketing, marketing research, and the business of building desirable brands.
Real projects spanning window design, brand strategy, and merchandising analysis — each one rooted in storytelling.
A seasonal window exploring warm tonal layering and editorial styling for the move from summer into fall. The palette blends amber, sienna and muted plum to capture “the quiet transition between seasons.”
I developed the color story and mood board, styled the mannequin grouping, and balanced lighting and negative space to create an elevated, calm presence that invites the customer to slow down and take notice.
Hands-on visual merchandising for a brand-new Maurices store, from empty fixtures to opening-day floor. I styled mannequin groupings, built tonal denim and graphic-tee presentations, and dressed the feature walls to guide customers naturally through the space.
Every table and wall was planned for balance, color flow and shoppability — translating Maurices' brand standards into a warm, welcoming floor ready for its first customers.
A pitch deck created for Kaanjj inviting Indian designers into a two-weekend London townhouse retail experience. I structured the concept, narrative and commercial flow — from curated installations and a press preview to on-the-ground sales and insight reporting.
The format was designed to minimise operational demand on designers so they could “focus on creative direction while we manage visibility and sales” — bridging South-Asian craftsmanship with a discerning global audience.
A review of Kaanjj's Instagram and Facebook presence across 25+ partner designers — mapping promotion levels, engagement patterns and seasonal collections to find where the marketplace was winning attention and where it wasn't.
The takeaway: storytelling, community pop-ups and brighter, lifestyle-driven posts consistently outperformed heavy product edits. I translated that into a platform-specific recommendation — Instagram for visuals, Facebook for community.
Every display starts long before the mannequin. This is the rhythm I work in.
I gather references — fashion editorials, textures, light — and let a feeling lead before a layout does.
I study the season, the customer and the data, grounding the creative in what people actually respond to.
A defined palette and mood board give the concept cohesion and that “expensive,” intentional feeling.
I shape the narrative — what should a guest feel walking past? Every prop earns its place in that story.
Styling, lighting and spatial balance bring it to life, with negative space doing as much work as the product.
The real measure: a moment that lingers — the feeling someone carries with them long after they leave.
Bohemian luxury, coastal light, editorial calm — the aesthetic references that shape my eye.
Think Free People & Anthropologie, coastal Florida boutiques, and fashion editorials — warm, organic, and quietly luxurious.
Three years of retail leadership, a luxury-marketplace merchandising role, and a marketing degree in progress — the full story on one page.
Download Resume (PDF)I'm actively planning a move to Florida and seeking visual merchandising and luxury retail opportunities along the coast. If you're building a team that values creativity, leadership and an eye for experience — let's talk. I'd bring energy, warmth, and a genuine love for the work from day one.